In Australia, the democratisation and increased visibility provided by the internet have contributed to the market moving online. Online, independent escorts can market themselves, set their own rates and boundaries, and operate autonomously as service providers. Essentially, escorts can control their own labour and working conditions through the power of the internet.
By advertising online, escorts gain visibility without compromising their safety. They can chat with users before meeting, set boundaries, discuss services, agree on prices, and even take an upfront payment before agreeing to a meeting.
On the other hand, for the users of sexual services, access to numerous high-quality, verified profiles allows them to make an informed choice.
So, let's explore the supply and demand of Australia’s sex work market by exploring our platform data.
Who are Advertisers in Australia?
Before the internet became the world’s marketplace for almost all goods and services, you would have had a challenge finding reliable data about Australia’s sex work industry, especially with Australia’s three disparate sex work legislative models. Now, online platforms record user and advertiser information to improve their services.
Using SimpleEscort data, we’re able to make the demographics of sex workers transparent. This process demystifies sex workers, presenting them as any other worker, allowing them to step into the light where their rights, safety, and working practices can be advocated for and strengthened.
The data we collect, with our escort’s permission, gives a clear picture of who the advertisers are on our platform. Around 1,000 new advertisers are active on SimpleEscort, publishing 3,000 ads per month.
You may be surprised to learn that 72% of ads submitted to our content moderation team are rejected because they don’t comply with our strict standards. To maintain user safety, it is important that platforms employ a content moderation team industry experts, to verify ads and maintain platform integrity.
Who are Australian users?
The internet allows users of sex work to anonymise their identity. This is essential in a world that still stigmatises the sex industry, and in certain states like South Australia, Western Australia, and Tasmania that criminalise the users of sex work. Under criminilisaiton models, buying sexual services and brothels are banned.
Privacy guarantees are important for users. When it comes to adult encounters and paid sex, there is a right to security and privacy. Platforms can guarantee user privacy by allowing them to control how their data is collected, used, and stored.
We can discover more about SimpleEscort users through a representative data sample taken over a 90-day period.
Our users our tech savvy with a high emphasis on mobile use. 85% of our users over this period preferred the convenience of on-the-go browsing. Users also have a diverse set of interests, indicating they are a varied bunch. 39% follow current affairs, identifying as being News & Politics followers and Avid News Readers.
Only 24.06% of our users say they have a love of travel, which tallies with Aussie escorts at 30.37% being the most frequently used customer search filter. Although advertisers from all over the world are popular, with Indian: 8.15%, Thai: 6.30%, and Nepali: 3.63% escorts are the next highest searched nationality.
This data reflects a broad cross-section of the Australian public, with diverse ages, interests, and preferences among our users. By understanding these user search patterns, it is possible for platforms to align advertisers and platform features to meet real market demand.
This ensures greater visibility and success for professional escorts while fully preserving their independence and autonomy on online platform.
Australia’s sex industry
Australia’s sex industry is fuelled by a rising demand and clear shift towards specialised services, as our latest data confirms.
Almost 9 out of 10 users (85%) access our platform through their mobile, highlighting the demand for fast, seamless, on-the-go experiences.
There is also a clear demand for strong filtering systems that allow users to search by preferences quickly and efficiently.
As the industry continues its digital evolution, delivering an outstanding service for clients and advertisers has never been more important. Data-driven platforms empower advertisers to reach the right audience and build loyal, repeat clientele. Secure platforms allow every client can browse with the confidence that every advertiser is fully verified and vetted for safety.